If the COVID-19 pandemic has taught us anything, it’s that our communities are more important than ever. The pandemic has changed the ways in which we experience and perceive community—sometimes even causing us to feel that it has vanished. The past two years have been an uncertain time for those involved in the arts, with many creative professionals being impacted by dwindling audiences and interest. Nazima Ahmad, a Designer-in-Residence at The Design Lab, noticed the crumbling connection between artists and consumers and sought to find a way to mend it. Working with fellow designer Michelle Hoogenhout, the two were able to come up with City Canvas, a concept developed in collaboration with the Arts and Commission Department of the City of San Diego that won the 2020 SCALE San Diego Urban Innovation Challenge that works to make connecting with local artists easier for San Diego residents.

“Working with the city on that project was all-around trying to figure out how to promote the creative economy of San Diego,” says Ahmad of the goal of the project. Not only was the project a great success at Design Week, but it is also what led Ahmad to The Design Lab.