design lab uc san diego don norman creative education

“I’m Not Distractible…I’m Curious and Creative.” – Don Norman Interviewed by Triton Magazine

“I’m Not Distractible…I’m Curious and Creative.” – Don Norman Interviewed by Triton Magazine

“I’m Not Distractible…I’m Curious and Creative.” – Don Norman Interviewed by Triton Magazine

Over 90% of industrial and automobile accidents are blamed on human error, with distraction listed as a major cause. Can this be true? Look, if 5% of accidents were caused by human error, I would believe it. But when it is 90%, there must be some other reason, namely, that people are asked to do tasks that people should not be doing—tasks that violate fundamental human abilities.

Consider distraction. This is a negative attribute of people, or so we are told. But think about it—what does this term really mean?

Whenever I wander around a city, I’ll often stop to examine some unique thing I notice. Why? Curiosity—a natural human trait. My curiosity frequently leads me to insights that have helped me in my career. So why is this wonderful, creative trait of curiosity given the negative term “distraction”? Because curiosity can distract us from a prior activity, which under the wrong circumstances can lead to accident or injury…

Click to read the full article on Triton Magazine.

Over 90% of industrial and automobile accidents are blamed on human error, with distraction listed as a major cause. Can this be true? Look, if 5% of accidents were caused by human error, I would believe it. But when it is 90%, there must be some other reason, namely, that people are asked to do tasks that people should not be doing—tasks that violate fundamental human abilities.

Consider distraction. This is a negative attribute of people, or so we are told. But think about it—what does this term really mean?

Whenever I wander around a city, I’ll often stop to examine some unique thing I notice. Why? Curiosity—a natural human trait. My curiosity frequently leads me to insights that have helped me in my career. So why is this wonderful, creative trait of curiosity given the negative term “distraction”? Because curiosity can distract us from a prior activity, which under the wrong circumstances can lead to accident or injury…

Click to read the full article on Triton Magazine.

Over 90% of industrial and automobile accidents are blamed on human error, with distraction listed as a major cause. Can this be true? Look, if 5% of accidents were caused by human error, I would believe it. But when it is 90%, there must be some other reason, namely, that people are asked to do tasks that people should not be doing—tasks that violate fundamental human abilities.

Consider distraction. This is a negative attribute of people, or so we are told. But think about it—what does this term really mean?

Whenever I wander around a city, I’ll often stop to examine some unique thing I notice. Why? Curiosity—a natural human trait. My curiosity frequently leads me to insights that have helped me in my career. So why is this wonderful, creative trait of curiosity given the negative term “distraction”? Because curiosity can distract us from a prior activity, which under the wrong circumstances can lead to accident or injury…

Click to read the full article on Triton Magazine.

Read Next

Design Lab Don Norman Healthcare Designforward

San Diego is Getting Serious About Healthcare Design

In June 2017, San Diego hosted two of the largest annual healthcare conventions - the…

Uc San Diego Design Lab

Design Lab and MIT Media Lab Join Forces to Organize a Design·a·Hack·a·thon

No hackathon would be complete without cardboard prototypes strewn about the room, laptop screens glowing with code, and the edgy excitement of teams working against the clock. Hackathons concentrate the efforts of talented, highly motivated participants eager to develop new technologies. There is, however, often one key element missing from this picture: the people for whom these technologies might serve. This inspired The Design Lab to ask, “How might we make designing for people the central element of a hackathon?” Answer: we needed to make “design” a central component. Designathons and Design Swarms exist, but they didn’t quite fit our need to combine both designing and doing (hacking) in a very short, highly condensed manner. Eventually we ended up with Design·a·Hack·a·thon.
San Diego And Tijuana Selected As 2024 World Design Capital

San Diego And Tijuana Selected As 2024 World Design Capital

US-Mexico Border Cities Win Historic Designation to Become First Binational Design Capital

SAN DIEGO-TIJUANA - Today the World Design Organization (WDO) announced the San Diego-Tijuana region has been selected as the World Design Capital (WDC) for 2024.

The selection of the San Diego-Tijuana joint bid makes it the first binational World Design Capital in WDO history. While the designation is for both cities as a united region, San Diego is now the first U.S. city ever to receive the WDC designation. Tijuana is the second city in Mexico to hold the title, following Mexico City in 2018.

"We did it!" said Don Norman, founder of UC San Diego’s Design Lab (now retired) and co-founder and Board advisor to the Design Forward Alliance (DFA). "Designers, city officials, and organizations in both the Tijuana and San Diego regions collaborated to make our binational community the World Design Capital for 2024. It shows the power of design as a way of thinking, to address important societal issues, and as a source of innovation for companies, organizations, and educational communities at all levels. We have built a permanent coalition of our communities to address civic and climate challenges, to grow our industrial sectors, and to support a strong culture of cross-border design."
Human-centered Design

Community-Based, Human-Centered Design

Don Norman, Design Lab Director & Eli Spencer, Design Lab Faculty

We propose a radical change in design from experts designing for people to people designing for themselves. In the traditional approach, experts study, design, and implement solutions for the people of the world. Instead, we propose that we leverage the creativity within the communities of the world to solve their own problems: This is community-driven design, taking full advantage of the fact that it is the people in communities who best understand their problems and the impediments and affordances that impede and support change. Experts become facilitators, by mentoring and providing tools, toolkits, workshops, and support.

The principles of human-centered design have proven to be effective and productive. However, its approach is generally used in situations where professionals determine the needs of the target populations and then develop products and procedures to address the needs. This is Top-Down design: starting with higher-level conceptualizations and then refining the ideas and concepts to specific instances of products or services. This works well for mass produced items which only allows limited specialization for individual needs and requirements.
Design Lab Remanufacturing Circular Economy Law

Spotlight on Peggy Zwolinski

The Design Lab welcomed Peggy Zwolinski, a visiting scholar from France who is currently working…

Don Norman To Receive Sir Misha Black Medal

Don Norman to Receive Sir Misha Black Medal for Distinguished Services to Design Education

The Sir Misha Black Medal for Distinguished Services to Design Education for 2021 is awarded to Don Norman, Design Lab Founding Director Emeritus and Distinguished Professor Emeritus of the University of California, San Diego, USA.

He will receive the Medal at a Ceremony to be held at Imperial College London, at 6pm on Tuesday, October 19th 2021, where he will deliver a short address on his philosophy on design education.

This Ceremony will be combined with the Awarding of the 2020 Medal and the 2020 Awards for Innovation in Design Education.

The Sir Misha Black Medal honours those who have given distinguished services to design education. It was the first, and is the only, international award to do so. The Awards commemorate the work and life of the designer and architect, Professor Sir Misha Black, whose pioneering work played a crucial role in the development of design in Britain.
Back To Top