This studio course explores how to design products, services, and policies for complex socio-technical systems. The class will follow a human-centered design process that includes user research, concept generation, prototyping, pitching, and alliance building. Students will work in teams to design solutions to civic challenges affecting people in the San Diego region. This will be a good course for intermediate to advanced design students who want to build up their portfolio and to practice their skills with sketching, storyboarding, prototyping, and evaluating services for real-world problems.

As part of this class, teams will enter the Design for San Diego 2020 challenge (D4SD.org) and interact with other innovators, experts, and mentors throughout the city to address problems related to Mobility, Health, Environment, and Housing. Top teams will have an opportunity to present their work and win prizes at events in downtown San Diego!

When Bennett Peji was asked to join The Design Lab as a Designer-in-Residence, he immediately said yes. “It was a natural fit,” he explains. “The Design Lab is composed of so many talented people, both in leadership and in its students, who have tremendous technical abilities, but also a big heart for using that expertise for the greater good.” Peji works with the Community team at The Design Lab, working on ways to define what it means for San Diego to be a global city. He is the Chief Innovation Officer at several businesses and Chairman of California Humanities. “Seeing us all collectively as being a very unique region in the world is one distinguishing factor in developing the opportunities that we have here. My role is to be a connector and a bridge builder to organizations who are like-minded. Like-minded in terms of seeing our region holistically and working for more ways to collaborate and create greater economic opportunities and access.”

Peji is a walking example of practicing what he preaches in order to present San Diego as a unique, diverse, global city. He emphasizes that it is not enough to just be welcoming. We must be truly inclusive. “The real work is to include and empower the folks who have never been to the table, who don't think and act and see the world the way we do, so that we can all have a more profound way of looking at the problems.” To do this, Peji has not been afraid to be the one swimming upstream. “We all have to find our way in this world called America and do the best we can. But since I’ve been on this journey for so long now, it has become so clear that it is not about assimilating [but instead] finding your own voice and expressing your own unique and distinct identity.”