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World Design Capital

HOME 2024 is a binational initiative seeking a World Design Capital (WDC) designation for San Diego-Tijuana for 2024 and gaining recognition for the cross-border region as a design-driven, innovation economy. Centered on the theme of HOME, a community-led team aims to mobilize human-centered design as a way to transform the region and improve quality of life. 

This multi-year effort is led by a team of designers, innovators, and civic leaders on both sides of the US-Mexico border. The initiative is spearheaded by the Design Forward Alliance, UC San Diego Design Lab, the Burnham Center for Community Advancement and with full support of both governments, including the cities of San Diego and Tijuana. Countless organizations, businesses, and volunteers on both sides of the border have been instrumental in the collaborative effort. For a full list of partners and supporters, please visit the HOME 2024 website

San Diego And Tijuana Selected As 2024 World Design Capital

US-Mexico Border Cities Win Historic Designation to Become First Binational Design Capital 

SAN DIEGO-TIJUANA – Today the World Design Organization (WDO) announced the San Diego-Tijuana region has been selected as the World Design Capital (WDC) for 2024.

The selection of the San Diego-Tijuana joint bid makes it the first binational World Design Capital in WDO history. While the designation is for both cities as a united region, San Diego is now the first U.S. city ever to receive the WDC designation. Tijuana is the second city in Mexico to hold the title, following Mexico City in 2018.

“We did it!” said Don Norman, founder of UC San Diego’s Design Lab (now retired) and co-founder and Board advisor to the Design Forward Alliance (DFA). “Designers, city officials, and organizations in both the Tijuana and San Diego regions collaborated to make our binational community the World Design Capital for 2024. It shows the power of design as a way of thinking, to address important societal issues, and as a source of innovation for companies, organizations, and educational communities at all levels. We have built a permanent coalition of our communities to address civic and climate challenges, to grow our industrial sectors, and to support a strong culture of cross-border design.”

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